The Big Ass News uses Kim Kardashians's butt as a huge platform to spread awareness for more important things.
Featured on Adweek, VICE, Newsweek, Canal+, Yahoo!, and Fox News.
Creatives: Jennifer Garcia, Carl Larsson
Bayer asked an all-woman creative team to come up with an online video to promote their Prenatal Multivitamins for women. How do we get women to take care of their body pre-conception? We celebrate the wondrous body that is a woman’s.
We didn’t stop at the women appreciation there. We made sure to get a woman involved in every part of the process. All-women creatives, producers, directors, post-editors all the way down to the production assistants. Our OLV was ground-breaking for Bayer, a conservative company, and ended up becoming a :30 TVC on national television.
A woman's body is EXTRAORDINARY.
WIDE HIPS to carry a human being.
BREASTS that feed new lips.
And it BLEEDS every month for the chance to develop life.
We took defaced ads of women and turned them into ads of our own.
Creatives: Jennifer Garcia, Mishal Jagjivan, Carl Larsson
Altoids’ distinctive tin cases have become a part of pop culture. When all the mints are gone, you never know what you might find inside.
CANNES LION 2017 - Bronze Print
CLIO 2017 - Silver Print
CLIO 2017 - Silver Art Direction
CLIO 2017 - Silver Photography
EPICA 2017 - Print Craft
LIA 2017 - Bronze Print
[INTERNATIONAL PRODUCT LAUNCH | 360 CAMPAIGN]
In India, wind is considered a sacred element. To launch the new All Out Power+ fan mosquito insecticide, we positioned our mother as the protector who harnessed the power of wind.
Playdoh Open a can of imagination.
Creatives: Jennifer Garcia, Anish Battacharya
Creative Directors: Mathieu Vinceguerra & Martin Rocaboy
Featured in Lürzer's Archive 4/2016.
It's safer to walk in an Afghanistan war zone than it is in West Garfield Park, Chicago. That's the struggle kids have to face living in one of the most dangerous neighborhoods in the country. To generate awareness for the Off the Street Club and highlight how incredibly absurd it is that children need to be protected from bullets on a daily basis, we proposed the Bulletproof Book Vest.
Gender Baby Food is a new line of baby food that shows you the health dangers of force-feeding gender-stereotypes to children.
Creatives: Jennifer Garcia, Jiayi Wang
Don't store your important files in a place you can't even explain.
Iron Mountain Storage Boxes The Smartest Way to Store
Creatives: Jennifer Garcia, Mishal Jagjivan, Nathalie Lepaffe