Harness the power of procrastination within you. Just put off your chores and use less energy from 4-9PM when less clean energy is available. That way you’re doing your part to Keep It Golden.
The Big Ass News uses Kim Kardashians's butt as a huge platform to spread awareness for more important things.
Featured on Adweek, VICE, Newsweek, Canal+, Yahoo!, and Fox News.
Creatives: Jennifer Garcia, Carl Larsson
Every day from 4-9PM, less clean energy is available. In order to educate people, we designed a Power Down from 4-9PM symbol that we’d launch into the world starting with Californians to get this as recognizable as the Recycle symbol.
[INTERNATIONAL PRODUCT LAUNCH | 360 CAMPAIGN]
In India, wind is considered a sacred element. To launch the new All Out Power+ fan mosquito insecticide, we positioned our mother as the protector who harnessed the power of wind.
We’re not saying that Orbit Gum blesses you with the super power of confidence to take on a bully, a bank robber or even your girlfriend’s parents.
We’re just saying that Orbit Gum can give you the little confidence you may need during those sticky situations that involve a bully, bank robbers, and your girlfriend’s parents.
Featured on: Ad Of The Day Adweek
ADDY/ Silver/ Film - Time To Shine
A personal project to raise awareness for gender stereotypes.
Gender Baby Food is a new line of baby food that shows you the health dangers of force-feeding gender-stereotypes to children.
Creatives: Jennifer Garcia, Jiayi Wang
Altoids’ distinctive tin cases have become a part of pop culture. When all the mints are gone, you never know what you might find inside.
CANNES LION 2017 - Bronze Print
CLIO 2017 - Silver Print
CLIO 2017 - Silver Art Direction
CLIO 2017 - Silver Photography
EPICA 2017 - Print Craft
LIA 2017 - Bronze Print
Bayer asked an all-woman creative team to come up with an online video to promote their Prenatal Multivitamins for women. How do we get women to take better care of their body? We celebrate the wondrous body that is a woman’s.
We didn’t stop at the women appreciation there. We made sure to get a woman involved in every part of the process. All-women creatives, producers, directors, post-editors all the way down to the production assistants. Our OLV was ground-breaking for Bayer, a conservative company, and ended up becoming a :30 TVC on national television.
We took defaced ads of women and turned them into ads of our own.
Creatives: Jennifer Garcia, Mishal Jagjivan, Carl Larsson
Playdoh Open a can of imagination.
Creatives: Jennifer Garcia, Anish Battacharya
Creative Directors: Mathieu Vinceguerra & Martin Rocaboy
Featured in Lürzer's Archive 4/2016.
Don't store your important files in a place you can't even explain.
Iron Mountain Storage Boxes The Smartest Way to Store
Creatives: Jennifer Garcia, Mishal Jagjivan, Nathalie Lepaffe